"Ever since we launched the business in 2010 we have been driven to help companies become more efficient in a new era of cloud-mobile coupled technology. I think that is a common theme amongst the Xero community, whether it is Xero themselves, add-on partners like us, accountants or integrators. On-premise firms have struggled to adapt or are dying while pure cloud-mobile firms like public-listed Xero and growth firms like Tidy grow fast and get stronger. We don't carry out-dated baggage. The cloud and mobile technology provides a massive opportunity for businesses to be more streamlined and for software to be easier to on-board and use. For individuals, teams and management of SME's it's real time information about their business, accessed anywhere they might be and need that information to work at a more productive pace.
This philosophy drives the evolution of not only our horizontal applications such as TidyWork (job management) and TidyStock (inventory management) but also TidyBuild, a vertical application for the building and construction sector which we launched at Xerocon in New Zealand earlier this year. Even when it comes to developing more functionally rich applications for larger or more complex SME needs, the user experience has to come first as we have shown with TidyWork Enterprise which is being used in firms with over 200 users and leveraging Xero into much larger organisations than even Xero themselves might realise.