Although his background is in accounting, and he’s still a chartered accountant, Robert King prefers the term Cloud Integrator. His company, Integration Kings helps small businesses move to cloud-based applications so that they can run more efficiently, streamline their processes and ultimately improve their bottom line.
It’s an approach driven as much by personal motivation as it is business focussed: “To help someone transition out of what sometimes feels like chaos when I walk in, to fairly standard processes and best practice, is a good feeling,” says Robert. “You know that they can leverage or scale their business, to get ready for sale or other things.”
Realising the potential for working more real-time with clients, Robert started working with Xero in 2011, before starting Integration Kings in 2014. He’s always been quick to understand the changing world of business and how new technology can help: “When I was a younger accountant, I thought I was really helping a small business by getting their tax and compliance and financials together,” he explains. “My perspective now is to get to the crux of a business, to really understand it so that I can recommend the right tools to do the job successfully, and also to collect the data for sales, operations, reporting and accounting so that they can make decisions about their business.”