Noodle Live provide the technology needed to capture attendee data at B2B conference and trade show events for companies that include Google, Deloitte, BT and Fujitsu.
Through a smart choice of mobile apps, on-site registration and RFID/NFC smart badges, their tools not only capture a great cross-section of useful data but also create a great attendee experience which is a win-win for all stakeholders.
Noodle Live’s tech is set up to work on events of all shapes and sizes from small intimate product launches for 50 attendees right up to large scale events hosting 15,000 attendees with over 500 sessions and 200 partners.
So how does a surfer from Cornwall end up in the technology business? Clemi’s answer takes in a journey of travelling the world, completing a degree and working in online marketing before realising she did not want to work for someone else.
Having seen a Coca-Cola activation which allowed attendees to ‘like’ physical objects within the event space using RFID wristbands linked to their Facebook account she explains how she became fascinated by the connection between physical and virtual data: “If we could bring interactions in the physical space into a company’s data system, how valuable that could be. And by acknowledging the need to justify the spend required to create those interactions for events, how could we create a platform to map face-to-face interactions into a company’s data ecosystem.” That’s what Noodle Live provides for businesses all over the world.